The ad, called "Dareful Handle," was created by Publicis Groupe's Saatchi & Saatchi. The voiceover quips that the handles the passengers were clinging to come standard on every Tacoma: the "shut the front door" handle, "woah, woah, woah, woah" handle, and "no me gusta" handle. The 30-second ad features the recently redesigned pickup truck racing through different rocky and sandy terrains with passengers screaming "shut the front door" or "woah, woah, woah" while gripping the vehicle's ceiling handle. Toyota Motor showcased its Tacoma pickup truck – one of its most crucial new products – during its return to Super Bowl advertising after a one-year hiatus. The ad – set to Cat Power and Coldplay's collaborative track "Wish I Was Here" - was created by California-based David&Goliath, Kia's creative agency. The Kia EV9 is the first large all-electric SUV from a mainstream brand to compete against the R1S from EV startup Rivian and the pricey GMC Hummer EV SUV. EV leader Tesla when consumers consider an EV. He said Kia wants to be in the same discussion as U.S. Kia America Vice President of Marketing Russell Wager told CNBC the ad is meant to promote the new vehicle but also Kia's commitment to all-electric vehicles. The young girl then performs for the grandfather who wasn't able to make it to the rink. The father plugs in lights and a speaker to the vehicle's onboard power unit to light a frozen pond. After the performance, the two traverse snowy roads and terrain in the all-electric SUV to arrive at the girl's grandfather's house. The 60-second spot features a young girl figure skating in an arena but in the crowd there's an empty seat next to her father. Kia Motors took a different approach to its Super Bowl ad than other major automakers, leaning into an emotional message about family for its new all-electric 2024 Kia EV9. In November the company started selling corporate subscriptions on a Copilot add-on for the Microsoft 365 productivity apps, and in January a premium Copilot Pro offering became available. After all that spending, Microsoft wants to make money. Other people ask about coding, chemistry and a proposed sign for a truck-repair shop.Īfter OpenAI's ChatGPT took off in late 2022, Microsoft has spent billions on computing infrastructure to handle generative AI tasks, along with additional investment in the startup. It debuted last year, initially in Microsoft's Bing search engine, and has since shown up in other places, including the Windows 10 and Windows 11 operating systems.ĭuring the commercial, a young woman uses the Copilot iOS app to generate storyboard images for a script. The software maker's Copilot can generate human-like text, create images and answer questions from the web based on a few words of human input. Microsoft's first ad for the big game in four years puts the attention on the company's free Copilot chatbot, which draws on artificial intelligence models from key partner OpenAI. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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